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A Cover Letter That Fits You to a T

June 25, 2010 by 2 Comments

A cover letter is like a calling card for the job seeker. It is the first impression that the Human Resource professional will get about you.   This is why it is so very important that you ensure your cover letter presents you in the best way possible.

Let’s think about this for a moment.  If you were the Human Resource professional looking at cover letters what would you like to see?  I believe you would like to see a well organized, cover letter on a quality bonded paper, with no less than 12 point type.  I would recommend that the cover letter text be typed in a sans serif font which will make it easy to read.

How many cover letters do you think that a Human Resource professional will look at in a day?  40, 60, they can look at more than 100 letters and resumes in a day.  With so many cover letters passing through their fingers how do you increase the odds of your cover letter being chosen?  You make it easy for the reader to see that you have exactly what they are looking for to fill the vacant position.  Makes sense does it not.

The best way to do this is to include in the first sentence of your letter the name of the position with any reference numbers associated with the job posting.  The next step is to draw a two column table in your word document.  On the left hand side the table heading will be “Position Requirements” and the right hand column heading will read “My Qualifications”.

Under the “Position Requirements” heading you are going to review the job offer and review each job requirement in its own individual row (similar to a grocery list). In the “My Qualifications” column you are going to write how your experience meets the qualifications of each specific job requirement.  This format is commonly called the T letter, because of the headings of the two columns with a line between looks like the letter T.  It is the best way that I know relate your experience to the job and make it easy to read in a cover letter.

We are not finished yet.  To write a cover letter that will fit you to a T you must relate your value in it.  Your value is not the job but rather the result of you accomplishing the job.  For example, if the job requirement says, “handles phone call and greets customers” your qualifications may read, “excellent customer service skills, focused on exceeding customer’s expectations on the telephone and in person greeting everyone with a smile.”  This shows the result of you doing the job which is the benefit of hiring you over someone else. You do not want to answer, “Customer receptionist and greeter” because even though you are it does not relate to the experience the customer will receive from hiring you to do that job in this new company.

You want to communicate a message that relays the value and the experience the customer will have from the company hiring you.  Remember the company wants to hire you for the value you will bring to the organization.  Making it easier for the reader to see your qualification as they directly relate to the specific job requirements is the best way I know to get you to the next step in the hiring process.  Best of luck with your next cover letter and make sure that your cover letter fits you to a T.

Filed Under: Business, First Impression, Job Search, Resume Tagged With: , , , , ,

Food For Thought

June 24, 2010 by 4 Comments

Have you ever heard of a business allowing a competitor to come into their physical plant and run their business out of the same physical plant?  Well that is exactly what Mr. Lawrence Hackney owner of the Wood Pit BBQ restaurant did.  A fellow competitor, James Turner, who owned a restaurant and catering business in Newark, New Jersey, saw his business go up in smoke as a result of a fire which started next door to his restaurant.   Mr. Turner had clients like Prudential that he had contacted to serve and no place to do business.

Mr. Tuner first found refuge in a church kitchen in Newark, but it did not have a smoker and his specialty is smoked BBQ.  In stepped a retired municipal court judge, Ernest R. Booker who frequented both BBQ restaurants.  Mr. Booker informed Mr. Hackney of the fire that Mr. Turner had experienced and wondered if he would consider helping Mr. Turner out.  Mr. Hackney reached out to Mr. Turner and said “Listen, I have a barbecue pit and two smokers. You’re welcome to smoke your meats.”  This began an unlikely pairing of two competitors working together in harmony for the better good.  You can read more  about this story at New Jersey.com

Why share this story?  To illustrate a point that we all know about but rarely see in the business world today, genuine care and concern for one another even if that person is a competitor.  As leaders in the organizations and companies which we have responsibility for leading this would be considered counter intuitive, but I would like to challenge you to look at this from a different prospective.  Not the prospective of destroying your competitor but rather partnering and growing with your competitor.

Partnering with a competitor in today’s economy will not only help save jobs and reduce unemployment but it also says something about you as an individual and the mission of your company.  Having more competition in the market place makes our economy stronger and will ultimately result in a wider variety of products going to market.  I believe that we have to stop thinking about limitations as leaders of companies and organizations but rather look at the possibilities of alternatives never attempted before.

Following the example of The Wood Pit owner, Mr. Lawrence Hackney, we all would benefit if businesses looked for opportunities to partner with businesses which may suffer the loss of closing down permanently.  The fact that this is not usually done, but it feels right to do is the reason that we should.  This is why my mastermind group decided to meet at The Wood Pit BBQ Restaurant.   We learned about the story from one of our members Pat Ferdinandi and thought that this would be an excellent place for us to meet.  You see in our master mind group we are all speakers so you might think that we are in competition.  This could not be further from the truth.  We share information with each other in an effort to make us better in our own speaking businesses.

This may sound counter intuitive, but it really is not.  We believe there are a number of clients who can benefit from our individual services and topics.  We improve individually by providing the best information in our own unique styles to our clients.  So we are not really in competition, because we are all individuals with our own unique way of presenting.    The advantage of sharing information allows us to reduce our learning curve through our own unique experiences that we openly share with each other.  This is the same thing that Mr. Hackney did with Mr. Turner.

I would like to leave you with this food for thought.  What kind of city state or country would we have if every business realized that they would benefit from a collaborative working relationship with potentially faltering competitors?  Just take a moment to think about this question.  If you live anywhere near Montclair, NJ I would urge you to visit The Wood Pit BBQ Restaurant.   It is worth the trip, some of the best BBQ I have ever had, and the sauce is out of this world.  Besides, a leader who willingly would help competitor in the same line of business is running a business that we all should support.

Filed Under: Business, Leadership, Relationship, Speaking, Video Tagged With: , , , , ,

Do You Have A Mastermind Group

June 23, 2010 by 4 Comments

Do you have a mastermind group?  Not sure what it is? A master mind is a group of like minded individuals who share common interest.  They are willing to meet with each other on a regular basis and assist in supporting and holding each other accountable to reaching their goals.

The best thing is this can be a focused, high energy group that can provide insight that any one individual would not be able to obtain if they were just brain storming alone.  Having other people who share the same interest provides synergy and helps everyone benefit from various points of view on the same topic.

I am a member of a master mind group of speakers who are looking at expanding their impact in the various markets they speak.  We share a number of things in common, we are members of Toastmaster International, we have competed in speech competitions (even competed against one another), and we enjoy sharing information with each other.

The size of the mastermind group is important.  We started with a size of 5 and grew to 7 although we normally have around 5 people attend when we meet do to schedules and time constraints.  Our gender makeup is one female and six males.  One of the things that we enjoy is meeting over lunch and making it a working meeting.  We have selected restaurants which have free WIFI and bring our lap top computers.  This allows us to show our group members specific sites and tools on the internet we use and how they work.

Having a mastermind group is very similar to the study group I had in graduate school.  We want to ensure that the group is successful because our personal success is tied to the group.  We find that each of us has an area of expertise that we have to offer the group and benefit from the open sharing of this information.

Do you need a mastermind group? Only if you are looking to reduce your learning curve by leveraging the knowledge of like minded individuals who are focused on being successful.  And the best thing about the development of a mastermind group is that it is free.  Our payment to each other is our time and open sharing of information.  We like to meet over food because it allows us to develop our relationship with each other and make the work that we do together more enjoyable.

The most important part of development of a mastermind group is the outlook of the members.  Everyone must agree to respect each other’s opinion and be open to comments made by others.  Just like in the development of any group you may experience the various stages of forming, storming, norming and then performing.  If the group members are selected correctly the storming stage should be minimized by the desire for the group to be successful.  It is the need for the mutual exchange of ideas that drives the group.

If you are looking to reduce your errors, help others, open to new ideas, and have a true desire for success then a master mind group is for you.  I encourage you to find out more about it. Start a small group and meet.  If you have a question about how to start a mastermind group please feel free to contact me.  I would be happy to help you.

Filed Under: Business, Leadership, Relationship, Speaking Tagged With: , , , , ,

What is Your Brand Identity

June 22, 2010 by Leave a Comment

Have you considered what your brand identity is for your business?  What are you known for in the market place and how do your clients connect the fact that you offer what they need?  These are important questions that you need to answer and how you answer them can have a dramatic impact on the success of your business.

What would you say if I told you for less than $100 you can have the opportunity to find out the answer to these and a number of other questions on branding that can have a positive impact on your business?    My friend Lethia Ownes is travelling across the country conducting a 7 city tour to help you answer these questions in a seminar in a city near you.  In fact her tour will reach the half mark this weekend with her appearance in Baltimore.

Are you near or can you travel to the Baltimore area this weekend to hear her?  I highly recommend it. You can find out information at the Irresistible Brand 7 City Tour. For a limited time you may have the opportunity to bring a guest for free.  That is right, buy one ticket and bring a guest along at no additional cost.  If you have not had the pleasure of hearing Lethia speak here is a video of her discussing the Irresistible Brand 7 City Tour.

I hope that you enjoyed the video.  Take a look to find out more about this unique opportunity to listen to a certified Personal Brand and Social Media Strategist talk about developing Your Irresistible Brand.

Filed Under: Branding, Business, Relationship, Soical Media, Video Tagged With: , , , ,

Do Not Overlook The Details

June 21, 2010 by 4 Comments

We all have heard that we need to dress for success and I would like to clarify this statement.  Dressing for success might mean different things to different people.  Some people think of dressing for success as wearing a suit with a white shirt and tie if you are a man or a suit jacket and skirt if you are a woman.  This is true but we need to look a little deeper and pay attention to the details.

Shoes – What type of shoes are you wearing?  Depending on the culture of the organization that you are planning to do business with or going on a job interview will determine the type of shoe you wear.  This is especially true for women.  You do not want to wear too high of a heel especially if the office standard dress is conservative.  Men should make sure that their shoes are polished and absent of any marks or blemishes.  You may consider carrying a disposable neutral color shoe shine packet in your pocket just in case your shoes get scared in your travels.

Cleaners – Prepare yourself for the meeting in advance by placing your suit for this meeting in the cleaners.  Ideally you want to wear the outfit that was newly cleaned.  This will ensure that it is pressed and will present you in the best possible light.

Eat in Your Undies – Now I know this might sound strange but I recommend that you eat breakfast before you get dressed for the meeting.  This will prevent you from spilling something on the outfit you are going to wear.  It would be bad if you spilled something on your outfit for the day and had to wipe it off.  But worse than that, you might spill something and not be aware of it.  Eating and doing your morning preparations, brushing your teeth and the like should be done prior to dressing in the outfit that you plan to wear for the day.

Paying attention to these details will help you dress to make a good first impression.   Please feel free to share tips and strategies that you use when dressing for an important business meeting.

Filed Under: Business, First Impression Tagged With: , , , ,

Are You Stuck At The Crossroads

June 20, 2010 by 4 Comments

At some point in time in our lives we all find ourselves at a point of indecision. This may be because there are so many choices that we feel paralyzed. When we are caught in this type of situation we are standing at a place I call the crossroads.  In travel the crossroads are a point where several roads converge at the same location.  When you approach the crossroads you are placed in the position to choose.  Even if you know where you are going you have to choose which road to take.  One road might be better paved than another.  One road may be up hill and the other down.  Not all roads will take you to the desired location.

If you have traveled the road before and know where you are going the choice will be easy to make. More than likely you will make a quick decision and move forward.  What happens if you know where you want to go, but have never been there before?  You may be stuck at the crossroads.  This is the time you need more information to make a choice.  What steps should you take to feel more confident about making a decision?

You may want to consider asking for help or directions.   After all if you had more information you might be able to make a better decision than just guessing which road to take.  Remember not making a decision is a choice but you will not progress and be stuck standing at the crossroads forever. You want to make sure that you do not ask just anyone for help and direction.  You ideally want to ask someone who has experience or who has traveled on the same journey that you are currently on.

Being willing to ask for help, direction or instructions are vital to improving the opportunity for you to arrive at your desired destination when you are at the crossroads.  This means that you will not only listen, but take notes and ask questions especially when there are directions or instructions which are not clear to you.  You might consider repeating the instructions aloud to the person advising you to ensure that you both agree that you understand.

Then there is the most perplexing question of all, what happens when you are not sure of your destination and you approach the crossroads?  This is reason to give you pause.  A wise person once said, “If you are not sure where you are going then any direction will do.”  That sounds funny but it is true.  Before you take your next step you need to take a good look at where you have been.  This will provide you with the information where are you prepared to go.  If you want to speed up the process speak to someone who can help you process the information about your past and help reveal what your future desired location should be.

In essence the crossroads are a metaphor for decisions in our lives that have us stuck, frozen in time and we are reluctant to ask for help.  When you find yourself standing at the crossroads I recommend that you get a coach.  Almost anyone who is or has been successful has a coach.  Why, because we do not become successful alone.  There are a number of people throughout our lives guiding us down the road to our desired destination.  When you receive instructions from someone with experience or who has traveled down this road before your learning curve is reduced.  You are more productive and will arrive at your desired destination in a shorter period of time.

Why not consider hiring a coach or speaking to someone who is an expert in the area that you desire to pursue.  You will feel more fulfilled; less stressed and no longer stuck standing at the crossroads.

Filed Under: Business, Relationship, Your Talents Tagged With: , , , ,

What Your Hand Shake Says About You

June 19, 2010 by 5 Comments

When you prepare to shake someones hand what is going though your mind?  I ask this question because how you answer it speaks to your success in making a good first impression.  Have you ever met someone for the first time and when they shock your hand they squeeze it so hard that it feels like they are trying to hurt you?  You remember the incident but it did not leave you with a good first impression.

How about the hand shake you received when it appeared that the person hardly wanted to touch you?  There hand was limp, pointed toward the floor and they pulled away as soon as possible.  They left an impression too, but not one that was welcoming or fostered the opportunity to develop a trusting relationship.

How you shake hands is vitally important to developing a good relationship.  You should offer your hand and lean forward (to show interest – inviting a return hand shake).  When you receive the other persons’ hand in yours I recommend that you make eye contact and smile.   This will help to instill trust and open the opportunity to develop a relationship.  Making first contact with someone new is like a waltz.  It is a dance done with grace and dignity.  The approach is slow, intentional and deliberate.  You do not want to have a rock and roll approach where you are moving without an anticipated next step.

You make a physical connection when you shake hands.  I know that you want it to be a good, lasting and positive impression that you make when the hand shake is over.  Feel free to share your hand shaking experiences both good and bad below.

Filed Under: Business, First Impression, Relationship Tagged With: , , ,

The 2010 NBA Finals Winner Is

June 18, 2010 by 2 Comments

Predicting the winner of the 2010 NBA Finals was an easy task.  If you watched the game you know that the Boston Celtics and the Los Angeles Lakers played in a classic rivalry that is an integral part of NBA basket ball history.  It was a surprise to no one that both teams were going to play their very best.  But no one would have predicted that this series would go to a seventh game.

Well I made a video prediction of the winner of tonight’s 2010 NBA Final’s seventh game.  Check it out.

Now for my prediction, who will win this deciding seventh game? To your surprise I predict two winners.  Yes two.  The first winner will be the team with the best team work.  Yes both teams have great players and individual stars but if they do not play together as a team they will not win.  The second winner is the viewing public.  They will experience some of the best basketball playing on the planet.

I would like you to take the knowledge of this concept and apply it to your work environment.  Regardless of your position, CEO, Vice President, Director, Manager or Supervisor you want to develop a winning team.  You know that developing a winning team has a positive impact on your company’s bottom line.

But just as important, developing an effective team will have a positive impact on your customers.  The one thing that no one can afford to do is to lose a customer.   Great team work can result in enhancing customer loyalty, as a result of team members going the extra mile because they feel empowered to do so.  My talent is working with your team member to help them develop into a more effective strength focused working unit.  Please feel free to share your thoughts about team development or improvement you would like to see in your team members in the comments below.

Filed Under: Relationship, Team Work, Video, Your Talents Tagged With: , , , , , ,

Your Body Speaks Even When You Do Not

June 17, 2010 by 8 Comments

Did you realize that more than 70% of our communication is nonverbal?  In fact I read an article which said that a recent UCLA study suggested that up to 93 percent of communication effectiveness is determined by nonverbal cues.  What does this mean to you when making a first impression?

As you approach someone they will be watch your facial expressions, eye contact, posture, hand and feet movements, body movement and placement.  All of this happens in less than 30 seconds and people will make a value judgment of who you are and what you are capable of doing long before the first hello.   With this said let’s talk about:

Eye Contact – Depending upon your culture or upbringing how comfortable you are making eye contact with a stranger will vary widely.  If you plan to be successful in business then you need to be willing to talk to new people.  Having good eye contact is crucial to developing a meaningful and trusting relationship.  People want to do business with other people who they trust.  When you do not keep eye contact with someone who you are speaking with it gives the impression that you have something to hide.  So if you are someone who does not maintain good eye contact when speaking to someone new what should you do?

I recommend that you practice.  Where? Everywhere, at the supermarket, in the cleaners, at the ice cream shop, any place that you find people you do not know and that you share something in common with.  What do you share in common?  The location where you are and what you are doing there.  That can be the opening of the conversation, “Did you see any great sales in the circular?”, “I usually come to the cleaners on Wednesday because they give you 20% off did you know that?” , “I love their Butter Pecan  Ice Cream what is your favorite?”  Practicing will make you more comfortable and give you a chance to become more aware of your eye contact.

Another suggestion is to think of the new people you meet as potential new friends not strangers.  These are potential new friends who are willing and able to work with you but you just have not met them yet. I read an interesting post by Marlene Green entitled “We have the power to change our conversation” and thought you would enjoy reading it as well.  Please feel free to share what has worked for you in developing better eye contact when speaking to new people.

Filed Under: Business, Interview, Relationship Tagged With: , , , ,

The Art of Selling Yourself

June 16, 2010 by 8 Comments

Your ability to sell yourself is vital to your ability to develop a relationship.  It does not matter if the relationship is business or personal, the most important thing is to make a good first impression.   How do you make a good first impression?

Smile – You must smile when you first meet someone.  It might seem kind of funny that I even mention it, but you would be surprised at how many people do not smile when they are approaching to meet someone.  Your smile is your greeting card.  It says, hello I am a friendly person and I would be a nice person to meet.  Now let’s think about this for a minute, who would you like to meet a friendly person or an indifferent of uninterested person?  Of course you want to meet the friendly person.

Smiling is just the first step in the process and I hope that when you meet someone today that the first thing you do is smile.  I am willing to bet that the majority of the time you will receive a smile in return.

Filed Under: Branding, Interview, Leadership, Relationship, Your Talents Tagged With: , , , , ,
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